Navigating the generative AI and Cybersecurity journey: from perils to profits

Employee in security command room navigating and exploring generative AI and cybersecurity on tablet with security lock icon.

Generative artificial intelligence (GenAI) is taking root across Canadian organizations, with early adopters already seeing meaningful business results, including improved customer satisfaction and streamlined operations.

While AI’s potential is undeniable, businesses are also facing new risks—chiefly data privacy concerns and new security vulnerabilities—which have slowed down adoption for many.

Bell partnered with Maru Research to explore how businesses across Canada are adopting GenAI, managing risks, and achieving results. Our survey, conducted from September 3 to September 13, 2024, gathered insights from over 600 business leaders and IT/security professionals across various industries.