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North by Cohere rolls out to Bell team members

Published Date

Bell team member using North by Cohere.

MONTRÉAL, QC – October 9, 2025 – Bell today announced an important advancement in its strategic partnership with Cohere, providing the first group of team members with access to its secure agentic AI platform North, just nine weeks after the partnership was first announced. 

Cohere and Bell logos

The North platform will be introduced to all Bell management team members early in 2026, enabling them to build AI agents and leverage automation to optimize day-to-day work and drive stronger operational outcomes across the business.  

North is already connected to some of Bell’s enterprise systems as part of this initial launch with plans to fully integrate across the business, supporting our AI transformation focus to improve customer experience, increase productivity, empower front-line employees and improve revenue. More than 100 specific use cases have already been identified to support customer communications, sales proposals, training, sales analysis and much more, with some agents now live. 

Cohere's enterprise grade Large Language Models (LLMs) and the North agentic AI platform are an important layer of Bell AI Fabric, enabling Bell and Cohere to provide secure and sovereign AI solutions for Canadian companies. The rapid internal adoption of the North platform will further enhance Bell's ability to offer advanced AI solutions to enterprise and government customers. 

Read the full press release. To find out more about our Data and AI services and capabilities, contact your Bell representative or visit our Data and AI services page.